Recently I've heard a few people use the word "honest" to describe food. My first reaction was, what an absurd adjective to describe food! Those copywriters have lost their blueberries. As if food can lie to you. The more I thought about it, though, the more it made sense. Undoubtedly, there is a lot of food out there, all produced by that evil monolith known by some as “Big Food,” that is lying straight to my face. As Food Inc. notes, meat producers proudly brand their pork products with idyllic photos of the family farm, when the pork product really comes from places that would most certainly curb your craving for bacon and eggs.
Back to the blueberries: if there is such a thing as honest food, it's this here jam. I picked the blueberries myself, then made the jam on my own stove. Take that, Big Food.